Many organizations use video case studies to help market their products and services. I recently analyzed eleven video case studies, focusing on high level production techniques, how the video was encoded, and how the video was presented on the companies' web pages. This article presents my findings, and should be useful to marketing professionals, video producers, compressionists and web developers.
I'll present the findings in four sections:
-- Useful statistics
-- Good techniques to emulate
-- Mistakes to avoid
-- Best practices for case studies
Click the link above to read the article.
