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How streaming video can improve product sales - a user study

I found this snippet on the Really Practical Marketing website. It's third hand information, but it shows the results of some user polls taken by online video company Vzaar. Specifically, Vzaar polled...

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Video advertising is more effective than Flash animations or simple images

If you're looking for hard data that proves the effectiveness of video advertising over other rich meda formats, look no further. A new Doubleclick study entitled "The Brand Value of Rich Media and...

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Producing Screencams that Market and Sell

Screencams are a wonderful tool for demonstrating software operation. In many cases, producing them can almost be a real-time event—you capture and narrate simultaneously, import the result into...

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Is your video player as good as your content?

Ten years ago, a streaming video player performed one function - it played your video. Today, the features of your player are critical to achieving the maximum return on investment from your video....

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Producing Video Case Studies

Many organizations use video case studies to help market their products and services. I recently analyzed eleven video case studies, focusing on high level production techniques, how the video was...

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Creating a Case Study - Interview with the Pros

I recently reviewed ten case-study videos on the Internet to choose one to review for StreamingMedia.com, and my review of that video will appear soon. I evaluated multiple factors in choosing a...

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Case Study - Producing Video Case Studies

Firewall vendor WatchGuard Technologies uses video aggressively in their marketing efforts, and produces some of the most focused and highest quality case studies that I've seen, though the...

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Interesting Video on Creating Video Case Studies

Just finished watching an interesting video entitled Video Case Studies - Top 10 Tips, which was produced by UK video producer Aspect Film and Video. You can watch it here, though you may need to sign...

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Interesting Newsletter on Video White Papers

I haven't followed the video white paper market at all, but according to a newsletter from Accela Communications, usage is booming. Here's a blurb. "The rate of adoption for video white papers is...

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Upcoming Webinar: Increase Landing Page Conversion with Video

No, it's not one of my webinars, it's from Unbounce, a company that helps marketers create landing pages for products, sevices and the like. Two things are cool about this webinar. First, if you're a...

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