Ten years ago, a streaming video player performed one function - it played your video. Today, the features of your player are critical to achieving the maximum return on investment from your video. Specifically, a well featured, properly designed player should increase your site's stickiness, improve your site's visibility, increase the amount of time viewers spend watching your video and help streamline your company's sales cycle. If you're in the process of creating a new player, or choosing an online video platform, these are the features you should be considering.
